In 2006, it's likely property styling didn't mean much to the average Australian selling their property especially as the iPhone had not even been developed yet and property images were taken and processed on a point and click camera. Yet for Adam and Donielle, it was a concept they were set to pioneer here in Tasmania. After a quick stop at an open home on their way to a romantic weekend in Freyc
inet, the trailblazing duo spent their "getaway" drafting up a business plan with the intention of providing a consultation service to people selling their property. The idea became a business and the consultation service took off as Adam and Donielle helped inexperienced sellers prepare their home for sale - adding a fresh coat of paint, recarpeting, straightening their art and decluttering. As they completed more and more consultancy projects and looked around their own house - that quickly filled with staging furniture in the garage and spare rooms - it became clear; they needed to style homes for sale and at this point, they needed a warehouse! It's not surprising that with Adam's background in advertising, online strategy and business management, coupled with Donielle's passion for styling homes, keen eye for detail and ability to develop a clear vision for every space, they quickly outgrew their first 76 square metre warehouse and now occupy a staggering 1,500 square meters of fully racked warehouse space. Shift specialise in styling vacant properties for sale, aiming to attract a higher sale price for the seller in a shorter amount of time on the market (2020 Hobart data confirmed Shift styled properties sold on average $45,000 higher than asking price and 50% faster than RP data for each area even on the background of COVID19). In addition Shift offers styling consultation services to assist clients in styling their property that they live in or refreshing the space for sale. We often sell our styling stock to purchasers of the home and by request from our images on both Facebook and Instagram. To facilitate this process an online store has been newly developed www.shiftathome.com.au . As the cherry on top, Shift supply high resolution, magazine style images of the properties they work with for owners and real estate agents for inclusion in the Real Estate Guide, Instagram and Facebook marketing and also as a keep sake. This enables instant marketing for the real estate agent with an additional reach out to nearly 50,000 followers across social platforms. And their hard work hasn't gone unnoticed. Shift were awarded the Tasmanian Micro Business Award at the 2015 Telstra Business Awards along with numerous accolades from Houzz "best of Houzz' in categories of service and design. Donielle has also been a judge by invitation 3 years running for the State Telstra Business awards. Shift have an extensive range of designer accessories and furniture to suit all property styles from studio apartments, period cottages through to multi-million dollar residences and pride themselves on providing service of the highest quality. Shift fosters creativity. The team motivate one another to create spaces that are unique, capturing the essence of a home and the heart of the buyer. As such, the culture is relaxed yet driven, allowing space for the magic to happen. The team is small and agile, promoting innovation and imagination. And what's more, they truly care about every client and endeavour to change the lives of the people they come in contact with everyday. SHIFT - DON'T JUST MOVE, MOVE FORWARD
