25/05/2026
In the heart of Paris, close to the iconic Place Charles de Gaulle, a and new retail destination takes shape along Avenue de Wagram.
Set within a location layered with history, once home to the Théâtre des Folies Wagram, the space carries forward a subtle dialogue between past and present.
Spanning 2.000 sqm across two levels, the store unfolds around a sculptural central staircase, while an exposed ceiling reveals the technical backbone of the space, treated with a refined and intentional aesthetic.
Light, volume and materiality interact to shape an environment that is both contemporary and rooted in its context, where movement becomes part of the spatial narrative.
Design by THiRTYONE.