03/09/2026
A brief tells you what a client thinks they need. It rarely tells you why.
"250 employees, evolving ways of working" reads like a fact. To Wendy Tan, it's a prompt: evolving how, and for who? The real project usually isn't in the document, it's in the gap between what's written and what's actually driving the decision.
As our Associate Director of Business Development, Wendy's learned to sit in that gap. Not to challenge her clients, but to make sure everyone's solving the same problem before a single design decision gets made.
It's the same instinct behind how she builds relationships: less performance, more presence.
See how she gets there. 👉
