02/10/2026
A new generation of mobility deserves a new kind of showroom.
🔗 https://www.sla-group.com/work/byd_showroom
Designed by our Seoul team for BYD this space brings together automotive display, hospitality, and biophilic design within one seamless customer experience. Clean architectural lines, integrated greenery, warm timber, and relaxed lounge settings soften the traditional showroom environment, while dedicated display and refreshment areas encourage visitors to slow down, explore, and engage with the brand.
The result is a contemporary retail environment where mobility, technology, and everyday comfort come together naturally.