Sharafi & Co

Sharafi & Co Sharafi & Co (est. 1990) is a wholesaler supplying leading retailers. All our goods are handwoven. We offer free delivery to mainland UK within 3 days.

Our retail online clients come to us because they want quality goods at competitive prices, purchased from a reliable source. Be it for a rare Persian vintage or antique rug or end of line Nepalese at great prices, or even one off handmade designer store samples, or one of the largest selections of Persian Tribal Kelims. What you will find with us online is only a small selection of our goods. So

if you can’t find what you are looking for just send us an email with some details, such as size, colour palate, let us know if you want a modern or antique rug and one of our sales staff will get back to you. No quibble refund for goods returned in the same condition as sold within 28 days. All goods can be viewed and inspected before purchase at our warehouse; we are a mere two minutes’ drive from IKEA Wembley. But as we are essentially a wholesale business we require all retail clients to make an appointment before visits. There are parking spaces available. We have extensive experience working with Interior Designers and welcome inquiries on projects of all sizes. Above all our clients come first and their long term successes have guaranteed ours.

21/08/2026

Can you spot the dogs hiding inside the medallions? 🐕✨

Hailing from the nomadic traditions of the Northeast Iranian borderlands, Qoochan carpets are already a prized find for advanced collectors. But this rare gem takes tribal storytelling to an entirely new level.

Set against a deep, dramatic navy-blue ground that makes the colors shimmer, it features the classic ‘Elephant Foot’ (Gül) motif. Look closer, and you’ll find rare, anecdotal dog motifs nestled inside the medallions. It is a whimsical, highly personal touch from a village weaver that transforms a formal heritage design into a living story.

20/08/2026

What’s really hiding inside your antique rug? 💨🔍

You can vacuum the surface every single day, but you are only seeing half the story. The single most important step in professional rug conservation happens long before the water or soap ever touch the wool: getting the compacted dust out of the foundation.

As you can see in this video, even a carpet that looks immaculate on the surface can hold decades of embedded grit deep within its warp and weft. If left there, that dry dust acts like sandpaper, cutting the wool fibers from the inside out every time someone walks across it. Proper dusting isn’t just cleaning—it is life-extension for textiles.

19/08/2026

The Turkmen that broke the color rules. 🍷✨

When you picture a classic Central Asian rug, you usually imagine a heavy, deep mahogany red. But this antique Turkmen survivor stuns with a rare, wine-toned ‘purple-red’ ground.

It’s a magnificent, moody hue that feels remarkably modern, making it an effortless anchor for contemporary interiors that lean into rich, sophisticated color schemes. Woven in a generous wide-room scale with its original kilim ends intact, it bridges centuries of history with today’s highest design standards.

18/08/2026

The hidden life of a handmade rug. 🧵✨

Handmade carpets are living, breathing textiles. Over decades of use—and especially after a deep, professional cleaning—the natural structure of the rug shifts. Because traditional weavers had to tie off and join cotton wefts when a strand ran short, those tiny tied ends can eventually begin to work their way out and peek through the pile.

It’s not a defect; it’s a natural marker of genuine hand-weaving. But for a clean, polished finish, those stray ends need to be carefully trimmed away. In this video, we show you how precision maintenance brings a historic piece back to its absolute best without touching the structural knotting.

14/08/2026

The nomad’s unicorn: An oversized antique Baluch. 🐪✨

In the world of tribal weaving, Baluch carpets are prized for their soulful, spontaneous geometry. But there is one catch: because nomadic weavers lived a mobile lifestyle, their looms were small. Finding a Baluch in a true large-format size is an extraordinary rarity.

This magnificent piece defies the norm, featuring a rhythmic, all-over square design set against a warm, soft red ground of lustrous hand-spun wool. It bridges two worlds completely: the raw, human heartbeat of nomadic art, and the scale required to anchor a grand, modern living space.

13/08/2026

The ultimate interior design hack for rugs. 🧹✨

Let’s be honest: while fringes are a mark of authenticity, many homeowners dislike seeing them because they can look untidy—and worse, they are the number one target for aggressive vacuum cleaners.

In this video, we show you how it’s done. By securing and tucking or securing the fringes away cleanly, you get the absolute best of both worlds: the historical integrity of a genuine handmade rug, paired with a sleek, tidy edge that protects your investment from modern daily cleaning.

12/08/2026

The ultimate badge of antique survival: Original kilim ends. 🏛️✨

Among Central Asian lineages, the Salor tribe holds a legendary status. Their iconic, perfectly proportioned Gül medallions represent the absolute pinnacle of early tribal geometry. But for advanced collectors, the true thrill lies in the details.

Notice the narrow bands of tribal motifs woven into the flat-weave ends of this piece? In the antique market, these original endings are almost always lost to time and wear. Finding them fully intact is the ultimate confirmation of pristine condition and rare historical survival. It is a true museum-grade textile that brings profound depth into a modern home.

11/08/2026

The beauty of a deliberate imbalance. 🧶✨

In classical weaving, symmetry is usually the golden rule. But the nomadic and village weavers of Northwest Iran often broke those rules for a reason.

This antique Meshkin long carpet features a stunning soft red ground anchored by a bold, connected lozenge pole design. But look closely at the corners: the spandrels at one end are a cool, sophisticated grey, while the other end contrasts in deep, regal indigo. This subtle, intentional asymmetry isn’t a mistake—it’s the ‘soul’ of the piece, proving a human hand was at work. Rare, robust, and exceptionally striking.

10/08/2026

Saving the spine of a masterpiece. 🧵✨

An antique Karachov rug is a powerhouse of Caucasian tribal art—bold, geometric, and bursting with saturated natural color. But a heavy wool rug is only as strong as its edges.

In this video, we are meticulously strengthening the selvedge of this gorgeous antique Karachov. This isn’t just about cosmetic repair; it’s about structural reinforcement. By securing the outer cords, we protect the entire weave from fraying, ensuring this historic tribal piece remains robust, flat-laying, and ready to anchor a space for generations to come.

07/08/2026

Even at the highest level of the rug world, the debate never stops. 🏛️🔍

People often assume experts agree on everything. They don’t. In this business, true connoisseurship lives in the nuances—in the active discussions, differing opinions, and deep assessments of what makes a masterpiece truly exceptional.

Take these two carpets. They both emerged from the exact same major sale and share the same regional origin. Yet, look closely at them side-by-side, and you’ll see vast, critical differences in their ex*****on, dye mastery, and hand. Provenance is only the starting point; the real story is in the microscopic details.

Address

Unit 9, First Floor, 1 Chandos Road
London
NW106NF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442087350701

Website

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