Sharafi & Co

Sharafi & Co Sharafi & Co (est. 1990) is a wholesaler supplying leading retailers. All our goods are handwoven. We offer free delivery to mainland UK within 3 days.

Our retail online clients come to us because they want quality goods at competitive prices, purchased from a reliable source. Be it for a rare Persian vintage or antique rug or end of line Nepalese at great prices, or even one off handmade designer store samples, or one of the largest selections of Persian Tribal Kelims. What you will find with us online is only a small selection of our goods. So if you can’t find what you are looking for just send us an email with some details, such as size, colour palate, let us know if you want a modern or antique rug and one of our sales staff will get back to you. No quibble refund for goods returned in the same condition as sold within 28 days. All goods can be viewed and inspected before purchase at our warehouse; we are a mere two minutes’ drive from IKEA Wembley. But as we are essentially a wholesale business we require all retail clients to make an appointment before visits. There are parking spaces available. We have extensive experience working with Interior Designers and welcome inquiries on projects of all sizes. Above all our clients come first and their long term successes have guaranteed ours.

04/10/2026

Mamali inspecting every single move to make sure it’s done properly

01/10/2026

When moths strike an antique Ersari, you don’t compromise. 🪡✨

Moth damage along the edge of a historic Central Asian textile can quickly turn into a structural nightmare. But true textile conservation isn’t about hiding the damage—it’s about total structural and visual resurrection.

Watch as we meticulously repile the damaged edge of this antique Ersari rug. By rebuilding the missing warp and weft foundation and hand-knotting fresh, custom-dyed wool that matches the original tribal tension, we bring a scarred heirloom entirely back to life. Expert preservation leaves little trace.

30/09/2026

The antique carpet designed to bring instant calm to a room. 🏛️✨

Hand-knotted in Iran around 1900, antique Zeigler carpets were originally created for refined Western interiors, renowned for their open fields and masterfully balanced compositions.

Featuring a light blue central medallion set against a serene cream field of flowing leaf and floral motifs, this piece offers movement and grace without ever feeling busy. Framed by a complementary light blue border with natural abrash showing true historic age, it is the ultimate quiet statement piece for a sophisticated study, bedroom, or dining room.

28/09/2026

Don’t let the size fool you. 💨🔍

When people think of deep cleaning, they usually focus on massive living room carpets. But as this video proves, even a small accent rug can hold an astonishing amount of compacted, abrasive dust deep within its foundation.

Surface vacuuming only handles what you can see. Left untreated, that hidden grit acts like internal sandpaper, severing the wool foundation fibers thread by thread over time. Professional dusting isn’t just about cleanliness—it’s essential preventative medicine for every textile in your home, no matter the scale.

25/09/2026

Woven completely from memory, not a map. 🧠✨

There is something extraordinary about an antique village rug crafted without a drawn cartoon. Every geometric line and medallion comes straight from the weaver’s mind and cultural heritage.
Hand-knotted around 1920 in Northwest Iran, this antique Zanjan rug features four bold medallions set against a deep blue field, balanced by soft grey floral side panels and a crisp cream border. With a firm, heavy handle and natural wool variation that proves its age, it is an honest, enduring piece of folk art ready for daily life.

24/09/2026

The most unappreciated art in antique restoration. 🧪✨

When a pristine antique rug comes back from a difficult stain, people rarely see the hours of quiet chemistry that made it happen. Stain removal isn’t about scrubbing hard—it’s about deep experience, knowing how different fibers and historic vegetable dyes react, and having an immense amount of patience.

Here is a quick glimpse behind the curtain into the precision required to safely lift a stubborn blemish without ever risking the wool or the surrounding color. True preservation leaves no trace.

23/09/2026

The antique kilim designed for real, modern floor plans. 🏛️✨

Finding an authentic flat-weave with genuine age is easy. Finding one that actually fits a hallway, kitchen, or compact room—without being awkwardly narrow—is a rare win.

Handwoven in Turkey around 1910, this antique Anatolian kilim features a striking triple medallion layout and a perfectly balanced palette of grey, red, and cream. Because it’s a true flat-weave, it’s lightweight, completely versatile, and ready for everyday life. Use it on the floor or hang it as a dynamic textile statement on the wall.

22/09/2026

The golden rule of rug care: A stitch in time saves a small fortune. 🧵💸

When the wide selvedge on an antique Afghan rug begins to break down, ignoring it is the most expensive mistake a collector can make. Once the outer edge unspools, the side knots rapidly follow, requiring intensive, time-consuming reweaving.

In this video, we are completely rebuilding and reweaving the damaged edge of this magnificent tribal piece. While we can restore its structural armor to perfection, addressing that selvedge just a bit earlier would have saved a fraction of the cost. Maintenance isn’t an added expense—it’s your best financial defense.

21/09/2026

A 1260-centimeter nomadic masterpiece, fully intact. 🏛️✨

In the world of Central Asian textiles, tent-bands (yalchilar) were the structural architecture of the yurt, wrapped around the lattice to hold the nomadic home together. Because of their immense length, they were almost always cut into fragments over time.

Finding an authentic Turkmen tent-band in its continuous, original 12.6-meter length—complete with its duo-colored terminal straps—is an extraordinary discovery. Featuring a soft, mellowed antique red ground and a mesmerizing repeating lozenge pattern, it is a monumental piece of living history ready for a grand architectural wall display.

18/09/2026

The golden rule of treating a moth-infested antique rug. 🐛⚠️

When a textile faces a moth infestation, standard cleaning will only make things worse. Method matters.

The process requires absolute patience: you must first lift and remove all attached larvae and debris using a wire brush—requiring a master’s touch to ensure the delicate wool knots remain 100% undamaged. Next comes thorough foundation dusting to extract embedded grit. Only—and we mean only—after these critical preparatory steps are complete can the carpet safely be washed. True preservation takes discipline.

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Address

Unit 9, First Floor, 1 Chandos Road
London
NW106NF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442087350701

Website

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